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What happens to the brand promise of heroic death once you surrender? Credit:rudall30

Ancient Sparta’s Branding Challenge

After a humiliating battlefield defeat in 425 BC, the Greek city-state of Sparta needed to restore its swagger in the Greek World. What would a modern branding team have advised?

Culture writer with an eye for history, science, sports, art, politics, photography, travel, and the original story between the lines.

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